Kelly Blumberg is a dynamic, seasoned Creative Director & Brand Builder with more than two decades of industry experience in Fashion, Brand & Hospitality Design.
Kelly’s career is punctuated by visionary artistic direction and sound creative leadership for global Fortune 500 brands such as Abercrombie & Fitch, Hollister and Gap Inc., while also shaping the brand design and visual identities of original lifestyle and hospitality concepts for a range of clients.
With a strong foundation in multiple creative disciplines, Kelly firmly believes that "good design is good design", and that with a great eye, and effective communication, one's visual language can be seamlessly translated across any medium or industry. Her talent lies not only in building compelling visual stories, but also in bringing out the best in those she works with; fostering an environment where the process is human, creative and fun. Her dedication to her craft and her ability to instill a sense of camaraderie and joy in her work is evident in every project she undertakes.
Kelly's career is a testament to her unique ability to blend her visual style with strategy and sound leadership, fostering a culture of collaboration and creativity in the pursuit of building exceptional brand experiences. Her work stands as a reflection of her commitment to strong visual storytelling, elevating brands and spaces, and her unwavering belief that the power of creative vision transcends boundaries and industries.
Full Time Positions.
Crazy Vodka | Founding Team & Head of Brand Creative
Old Navy | Head of Graphics
Kohl’s | Senior Design Director
Aritzia | Senior Creative Director
Abercrombie & Fitch | Global Concept Director
Hollister Co | Art Director
Product Clients.
Crazy Vodka | Founding Team & Head of Brand Creative
Campbell Wellman Properties | Creative & Social Media Marketing
Athleta (Gap, Inc.) | Conceptual Direction & Design
J.Crew | Conceptual Direction for Social Media Content / Online Presence (Pinterest)
Old Navy (Gap, Inc.) | Conceptual Direction & Design, Leadership Consultation
Rachel Roy NYC | Conceptual Direction & Design
Aritzia | Conceptual Direction & Design, Leadership Consultation
Quiksilver | Conceptual Direction & Design
Roxy | Conceptual Direction & Design
Hurley | Conceptual Direction & Design
Billabong | Conceptual Direction & Design
Victoria’s Secret | Conceptual Direction & Design
Victoria’s Secret PINK | Conceptual Direction & Design
Lucky Brand | Conceptual Direction & Design
Life Is Good | Conceptual Direction & Design on Apparel, Stores Re-brand,
Peek Kids | Conceptual Direction & Design
Orange Theory Fitness | Conceptual Direction & Design
Hospitality Clients.
Jimmy’s Famous American Tavern (San Diego & Los Angeles, CA) | Brand Creation, Visual Identity & Interior Design
The Red Rabbit Kitchen + Bar (Sacramento, CA) | Brand Creation, Visual Identity & Interior Design (Did not design their site)
370 Common Restaurant + Bar (Laguna Beach, CA) | Brand Creation, Visual Identity & Interior Design (Now closed)
Alohana Açai (San Diego, CA) | Collateral Re-design (working with existing branding) & Store Interior Design
Original Brand Creation.
Crazy Vodka | Founding Team & Head of Brand Creative
LoverxFighter | Printed Apparel with My Original Art
Superkoldie | Co-created Beerware Brand
Creatures of Salt | Co-created Elevated Lifestyle Denim Brand Concept (Can be shared under NDA)
Shelter Layering | Co-created Action Sports Apparel Brand (Can be shared under NDA)